AI Statement

Our Approach to Responsible AI

At Kate Barlow: Branching Out Ltd, we believe in using AI with purpose, care, and clarity. Since 2022, we’ve been actively developing our expertise to ensure AI supports - not replaces - deep strategic thinking, creativity, and measurable marketing impact.

We use AI tools to amplify the value we deliver, always with a commitment to ethical practice, data privacy, and client trust.

Ethical and Transparent AI Use

AI is integrated across our workflows to enhance - not substitute - human insight. Whether shaping digital strategies, optimising

performance, or creating audience-aligned content, we use AI as a tool for deeper understanding and smarter execution.

We are transparent about our AI usage and always happy to explain how it supports a project’s success.

Safe and Respectful Implementation

We prioritise data privacy and IP integrity when selecting, configuring, or using AI tools - especially within martech platforms and analytics. All usage aligns with UK GDPR and our standard terms of business.

We also take care to train models using ethical sources and never feed client-sensitive data into public AI systems.